Getting started with Twitter: What to tweet

WHAT TO TWEET thumbnail

Managing your social media accounts can be an overwhelming experience. Each platform serves a different purpose and oftentimes – different audience. So how do you convey a message in 280 character tweet?

Ho to start?

If you don’t know where to start or what to post to attract your audience – research what others are doing.

If you want to:

  • engage – check out trending hashtags and Twitter chats and get involved,
  • entertain – look up content from some of the funny accounts on Facebook and repost it to Twitter (The Poke and Welcome to the Internet are a good ones to take a peak on),
  • inspire – see what works for travel accounts like Travel & Leisure, Conde Nast Traveller, Culture Trip and others, maybe locally more relevant pages.

What content can you tweet?

  • Text – and emojis. Remember to keep it up to 280 characters.
  • Images – Your image size should be optimally 1024 x 512 pixels and up to 5MB. It will be shown in 506 x 253 pixels on desktop.
  • GIFs – These can be up to 5 MB on mobile and 15 MB on web.
  • Videos – these are big on Twitter as 82% of users watch them according to Twitter itself. According to platform at the moment they support MP4 and MOV video formats on mobile and MP4 video format with H264 format with AAC audio on desktop. Maximum size is 512MB and up to 2 minutes and 20 seconds long.

    image gallery
    Spotify’s photo & video gallery

Bear in mind that Twitter showcases media you post on your profile (GIFs, photos & videos) in chronological order. It’s an opportunity for your business to visually organise them and create a visual showcase of what you’re all about.

Start by monitoring key players in your industry – simply, because they have whole teams running social media channels for them. Look at what your competition does and what works for them as you probably target the same group of people. You shouldn’t use this insight to copy or replicate them – you should use them as an inspiration to create something better.

Other ideas

Beyond that also tweet about:

  • Your property, its unique offering, facilities, any improvements done to it, special deals, events, employees that stand out, partnerships, suppliers that do great stuff, news mentions and awards.
  • Your content, whether that’s videos, images showcasing your property or blog posts. Tweet the same blog post a few times – it’s easy to get your content lost in the Twitter feed therefore, for the best performance, retweet it 5 times using different formats, i.e – changing the supporting visual, article title or accompanying text.
  • Your mission, causes you support, CSR, things and people that inspire you,quotes, industry news worth sharing, awards and nominations.
  • Your customers, their experiences, how you accommodate your target audience’s needs, their photos, their reviews online. If you know your targets geolocation you can dig deeper and see what’s trending in the given period in the area, whether they have upcoming school holidays or important national dates.
  • Your location, the area and its offering, local experiences, cafes and restaurants worth visiting, food worth trying, local events and festivals.
  • Special occasions and important dates worth mentioning, i.e. Stay In Bed Day, national holidays, Pancake Day, etc.

How to tweet?

Tweet structure

Standard tweet: text/emoji + link (shortened if possible) + @profilemention (if applicable) + hashtag + image = perfect tweet

Extended tweet: You can now add another tweet (by clickingon the + sign next to tweet button). It gives you an opportunity to tell a story that goes beyond 280 characters.

Image tweet: You can now attach up to 4 images to a single tweet. Visually these are presented in a rectangular shape with 1st image square and the reminder of images on its right side as thumbnails one under another. Similarly, you can add 3 and 2 images to a tweet.[/vc_column_text][/vc_column][/vc_row]

This feature allows you to be creative and give more visual insight into what you’re tweeting about as well as tell a story.

Twitter Moments

This relatively new feature is not being used to an extent yet. In the Moments section you will find moments curated by Twitter from today as well as from news, sports and entertainment category. You will also find a ‘Create new Moment’ button which will take you to a page to create your very own Moment. Add a title, description and cover image and content to feature. Things you can include:

  • your liked tweets,
  • tweets posted by accounts (you can search for accounts),
  • tweets on specific topic (you can search by keyword),
  • specific tweets (by pasting a link to the tweet).

Again, you can get creative and tell a story on your property development, services you offer or even repost your best tweets in a form of a compelling story.


Retweeting gives you not only an opportunity to show to your followers causes you support and believe in, but also lets you tap into new audience as oftentimes retweets generate conversations with the original tweet posters.

  • Things that are interesting but relevant or funny – people love entertainment. If you are retweeting someone else’s content, take advantage of ‘quote tweet’ feature and add context or your own opinion to the tweet originally posted.
  • Compliments – it’s a great way to show customers you pay attention to what they say.
    tweet options

Pinned tweets

Make this one epic tweet visible on your profile regardless of when people visit.

Click in the top right corner on the drop down menu and select ‘Pin to your profile page’ option.

Want to know more about using Twitter? Read other articles in the series:

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