Getting started with Google Analytics
What is Google Analytics & what to use it for Google Analytics (GA) is a free analytics platform helping track and report site movements. It
How to keep up with marketing news
In the stream of never-ending news how do you make sure you stay abreast with all the important news, updates and trends? Here are some of our
Introduction to UTM Parameters
What are UTM parameters? UTM parameters (codes) allow you to track traffic and its source in the most effective way. They let you see which
Understanding customer retention
While businesses tend to put majority of their efforts towards acquisition, the key industry metrics strongly indicate that it is retention that
Identifying the right influencer for your brand
The term brand influencer became so popular that even your next-door jobless neighbour can be a social media influencer if they have the right