Summer 2016 with Busabout
Summer through the lens of travellers
Busabout is a tour operator offering ‘flexible’ affordable travel packages for young people across Europe, Asia and USA (since 2019). These include a coach network connecting majority of the countries in Europe, sailing trips, ski holidays, cultural and music festivals and more.
Opportunity
Over the summer of 2016 we have received a lot of videos, photos, tags and voice notes from our passengers. Busabout has a strong brand loyalty from its customers and a lot of them tend to come back to the brand – whether it’s through stories told to their friends, content posted or new bookings.
Solution
As a recognition of the strong brand loyalty, we have created a video reminiscing the Summer of 2016 which was made out of content provided by our passengers. At the time of publishing, it made it to the 3 most-watched videos on Busabout’s channel. Currently it is in the top 20 watched videos.