Influencer Marketing infographic
Influencer Marketing – Key stats:
>> 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.
>> 30% consumers are more likely to buy a product recommended by a non-celebrity blogger.
>> 60% of survey respondents consult a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.
– Collective Bias survey
>> For every $1 spent on influencer marketing, companies are earning $7.65 on an average. Some companies are even earning more than $20.
>> 84% of marketers confirmed that influencer marketing is an effective tool for their brand.
– Influencer Marketing Hub survey
>> 81% of consumers are known to frequently buy the items they’ve seen being shared on social media.
– Influence Central survey
>> Influencer marketing generates 11x more ROI than traditional forms of marketing.
– Tap Influence case study