Category: Strategy & Tips
How to keep up with marketing news
In the stream of never-ending news how do you make sure you stay abreast with all the important news, updates and trends? Here are some of our
Introduction to UTM Parameters
What are UTM parameters? UTM parameters (codes) allow you to track traffic and its source in the most effective way. They let you see which
Understanding customer retention
While businesses tend to put majority of their efforts towards acquisition, the key industry metrics strongly indicate that it is retention that
What is Gen Z all about?
You have probably heard the term ‘millennial‘, you were possible called a millennial yourself and you might, quite likely, have
What is GDPR and how to prepare for it
What is GDPR? The EU General Data Protection Regulation (GDPR) is a European regulation that is coming into force on the 25th of May 2018 and as
Introduction to loyalty & referral programmes
Customer retention is crucial for any business to succeed. As you build your new customer base, you also need to make sure your relationship with