Category: Online & Digital
Getting started with Google Analytics
What is Google Analytics & what to use it for Google Analytics (GA) is a free analytics platform helping track and report site movements. It
Introduction to UTM Parameters
What are UTM parameters? UTM parameters (codes) allow you to track traffic and its source in the most effective way. They let you see which
Email marketing for beginners
Email marketing is still very much a useful and necessary communication tool to successfully communicate with your customers. It gives you the
Introduction to digital advertising
What is digital advertising? Digital advertising is a type of marketing that focuses on leveraging all available online channels to promote your