Category: Blog
Getting started with Google Analytics
What is Google Analytics & what to use it for Google Analytics (GA) is a free analytics platform helping track and report site movements. It
How to keep up with marketing news
In the stream of never-ending news how do you make sure you stay abreast with all the important news, updates and trends? Here are some of our
Introduction to UTM Parameters
What are UTM parameters? UTM parameters (codes) allow you to track traffic and its source in the most effective way. They let you see which
Understanding customer retention
While businesses tend to put majority of their efforts towards acquisition, the key industry metrics strongly indicate that it is retention that
Identifying the right influencer for your brand
The term brand influencer became so popular that even your next-door jobless neighbour can be a social media influencer if they have the right
Guide to influencer marketing
What is influencer marketing? Influencer marketing is an activity that involves promoting your products or services through influencers. These
What is Gen Z all about?
You have probably heard the term ‘millennial‘, you were possible called a millennial yourself and you might, quite likely, have
What is GDPR and how to prepare for it
What is GDPR? The EU General Data Protection Regulation (GDPR) is a European regulation that is coming into force on the 25th of May 2018 and as
Getting started with Twitter: When to tweet
According to statistics, there is around 62,000 tweets generated every minute which means there’s a great chance your post will get in the sea of
Getting started with Twitter: What to tweet
Managing your social media accounts can be an overwhelming experience. Each platform serves a different purpose and oftentimes –