Getting started with Google Analytics
What is Google Analytics & what to use it for Google Analytics (GA) is a free analytics platform helping track and report
How to keep up with marketing news
In the stream of never-ending news how do you make sure you stay abreast with all the important news, updates and trends?
Introduction to UTM Parameters
What are UTM parameters? UTM parameters (codes) allow you to track traffic and its source in the most effective way. They let
Understanding customer retention
While businesses tend to put majority of their efforts towards acquisition, the key industry metrics strongly indicate that
Identifying the right influencer for your brand
The term brand influencer became so popular that even your next-door jobless neighbour can be a social media influencer if
Guide to influencer marketing
What is influencer marketing? Influencer marketing is an activity that involves promoting your products or services through
What is Gen Z all about?
You have probably heard the term ‘millennial‘, you were possible called a millennial yourself and you might,
What is GDPR and how to prepare for it
What is GDPR? The EU General Data Protection Regulation (GDPR) is a European regulation that is coming into force on the 25th
Getting started with Twitter: When to tweet
According to statistics, there is around 62,000 tweets generated every minute which means there’s a great chance your post
Getting started with Twitter: What to tweet
Managing your social media accounts can be an overwhelming experience. Each platform serves a different purpose and
Getting started with Twitter: Introduction
What is Twitter? Twitter is yet another social media platform that everyone knows about. Not everyone however knows how to
Email marketing for beginners
Email marketing is still very much a useful and necessary communication tool to successfully communicate with your customers.
Content Marketing: Create the perfect content piece
Traditional marketing talks at people. Content marketing talks with them. – Doug Kessler Every marketer out there understands
Introduction to digital advertising
What is digital advertising? Digital advertising is a type of marketing that focuses on leveraging all available online
Introduction to loyalty & referral programmes
Customer retention is crucial for any business to succeed. As you build your new customer base, you also need to make sure
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